The completely updated 3rd edition of Writing for Multimedia and the Web provides a step-by-step explanation of how to create powerful content for interactive media.

This edition has many new chapters:

• Writing games for female audiences: Nancy Drew
• Developing content for e-learning courses: Interactive Math Lessons
• Adding story to a simulation: Amped III
• Creating an immersive, multimedia experience: New England Economic Adventure
• Glossary of multimedia, web, and interactive writing terms

New sections and updated chapters, include:

• Writing a corporate web site: T. Rowe Price
• Creating blogs and podcasts
• Web writing tips from usability experts
• Optimizing text for web search engines
• Defining the user with use cases and user scenarios
• Dealing with web editors
• Software for organizing and writing interactive media content
• Script formats for all types of multimedia and web projects
• Writing careers

 Part I, "Interactive Media and the Writer," examines the demands that multimedia and the Web make on the writer, including interactive architecture, writing for many media, organizational tools, and script formatting.

Parts II and III, "Writing Informational Multimedia and Web Sites" and "Writing Interactive Narrative," are devoted to in-depth case studies of a wide variety of projects, ranging from Web sites, to training, to games. In these case studies, top writers and designers for multimedia and the Web reveal their secrets for creating effective programs.

Part IV "Interactive Writing Careers" provides tips on becoming a professional interactive writer.

The attached CD-ROM includes script samples, site maps, screen shots, program demos, production information, links to software, and a video on the creation of a multimedia program.